For this project I created a complete advertising campaign for a lecture by the famous architect, Renzo Piano.  Renzo Piano is an architect known for his one of a kind building structures. I decided the name for the lecture would be, “Turning the Architectural World Upside Down,” which is exactly what this artist is doing. In the background of each design I added a transparent floor plan and showcased one of his buildings on each design. Because the lecture was held at MIT I made the design pop with the MIT red. I wanted to make the design feel like an architectural floor plan with a artistic twist.